Privacy and cookies
DMG Apparel is committed to protecting your personal information.
This Policy also sets out your right to request that we delete, update, transfer or provide you with access to your personal information. This Policy should be read alongside our Terms & Conditions.
Who we are and how to contact us
The site (dmgapparel.com), is operated by DMG Apparel.
DMG Apparel is a Dutch company registered with KVK, company number: 66813093 and whose registered office is in Bemmel, The Netherlands.
How we collect your personal information
Generally, we collect your information when you decide to interact with us. This could include purchasing online, over the phone, in person when you sign up to receive emails from us. We also look at how customers use our website, so that we can offer the best possible experience.
We collect information in a number of ways which are listed below:
When you register or use dmgapparel.com (the "Website")
When you contact DMG Apparel by telephone or email
When you enter any event, prize draws or competitions run by DMG Apparel.
When completing any surveys that we send to you for research purposes (although you are under no obligation to complete these)
When completing any forms for transactional, employment or other purposes
When you buy products
The types of information we collect
We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you up to date about all the latest product drops and brand news.
Here are some examples of information we collect about you when you interact with us:
Name and Surname
Date of Birth
Contact phone number(s)
Interactions with us e.g. contacting our Customer Service
Attendance at events
Automatically populated IP address*
Information from cookies**
*When visiting our website we may collect an automatically populated IP address. An IP address is a unique number which allows a computer, group of computers or other internet connected device (such as your mobile or tablet) to browse the internet. We may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version.
Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.
Ensuring your personal information is only used where lawful
In order for our use of your personal information to comply with applicable data protection law, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection law. Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for compliance with a legal obligation.
Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required.
Where your personal information is not in an anonymous form, we will have a lawful reason to use your personal information in such a way to ensure that we provide the very best products to you and our other customers.
Why we collect your personal information and how we use it
At DMG Apparel we like to get to know you. We use information about you in a number of ways, including providing services that you have requested, offering you a personalised experience and informing you about special events or exciting DMG Apparel news. We might also use the information we have to contact you about any information we might need to process your orders, returns or queries.
Processing payments. DMG Apparel does not store any payment card numbers once the transaction has been completed. We share your personal information with credit card companies and other payment providers.
Contact you with important information relating to your booking or purchase, such as confirming your order, letting you know about returns and refunds.
Where we have your consent:
Send you marketing updates via email about all the latest news, events and offers at DMG Apparel. You can unsubscribe at any time by clicking the link in any email.
Use your details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use. Online advertising channels we may use are: digital display, video on demand, search engine marketing, paid social - these are all on third party sites or platforms.
We may tailor emails and online advertising to the things you love, so they’re relevant to your location, what you have shown an interest in and the things you buy from us.
Where we have justifiable reason (legitimate interest):
Respond to customer service enquiries raised online, social media or on the phone.
Invite you to provide feedback about our products and services in the form of online, email, or surveys. We use this information to help us improve the quality of service provided; to monitor the quality of our products and services and to assist with the selection of future product and service lines.
Analyse aggregated customer information with other interactions customers have with DMG Apparel in order to continually improve the products and services we offer through our website. We do this using Google Analytics and Google Optimise.
For classifying our audience into groups or segments, using shopping habits information regarding your personal or professional interests, demographics, experiences with our products and contact preferences. These segments help us to understand our audience better.
How can I unsubscribe from marketing communications?
There are a number of ways you can unsubscribe. These are as follows:
You can click onto the "unsubscribe" link in any communication that we send to you by email which will automatically unsubscribe you from that type of communication. Each "unsubscribe" link only relates to that specific type of communication (e.g. marketing communications or survey communications).
Direct mail, you can manage your preferences (see banner at the bottom of email communications).
Alternatively, you can contact firstname.lastname@example.org
How long do we keep your personal information for?
We keep your personal information in line with our company retention policy. We only retain information for as long as it is required.
Confidentiality and security of your personal information
We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose.
Cookies make your experience more enjoyable – and below we have explained exactly what they are, why we use them and how they work.
We use Google Cookies, this shows us how you found and which website you came from, helping us work out which of our online marketing channels is most effective.
C. dmgapparel.Com 'Share' Tools
We know you love to share the great content we have on www.dmgapparel.com. Please be aware that social networking sites, like Facebook and Twitter, might send cookies. We don't control the setting of these third-party cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
Facebook, Instagram and Google
Sometimes we'll advertise on third party websites and these cookies are used to help see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.
We hope that explains things clearly – and please be aware you can set your browser to reject cookies or you can delete them yourself if you wish. For full information on how to delete cookies please visit aboutcookies.org (please note that we can't be responsible for the content of external websites).